Step 1

We will first target the Chinese diaspora: 60M Chinese living outside China. We know we can attract this audience fast and without high costs: we already reached 86% of all Chinese in Denmark.

We have had more than 420,000 readers in our local Dangdi lifestyle magazine (491 articles and 28 writers).

We surveyed 500 Chinese people in Denmark:

91% wants to use Dangdi in their local life.

Main reasons: better interaction with the local culture, free communication, open communities (instead of semi-closed groups), improved local knowledge, local events and local product offers.

Step 2

When a critical mass of diaspora users is reached (~250k), Chinese outbound tourists (120M) will know about Dangdi:

China has 4x the population of the U.S. – but its consumer network has 17 times the connections (WoM spreads rapidly and broadly).

Chinese tourists are the big spenders of the coming decade, expected to exceed $500B in 2033.

This tourist segment will specifically pursue local niche experiences and products – rather than tourist landmarks and big-logos already available in China.

This is exactly what Dangdi provides via. semi-self-guided tours, C2C recommendations, team purchase (and more).

Step 3

180M cross-border shoppers living inside China, e-shopping outside China, is a big market opportunity!

Due to high transactions costs, most Western SME brands cannot reach the World’s biggest consumer market (2027)!

Dangdi is integrating a CBEC module that can open a whole new market for long-tail suppliers, reducing transaction costs, offering a D2C channel and personalized marketing packages.