Step 1

We will first target the Chinese diaspora: 60M Chinese living outside China.

We already proved we can attract this audience fast with low costs.

We reached 86% of all Chinese people in Denmark. We did that in under 2 months. There is no reason why we could not do similar in other countries. 

We have had more than 420,000 readers in our local Dangdi lifestyle magazine (491 articles and 28 writers).

We also surveyed 500 Chinese people in Denmark: 91% wish to use Dangdi in their local life. Main reasons they cite: better interaction with the local culture, free communication, open/transparent communities, improved local knowledge, local events and local product offers.

Step 2

When a critical mass of diaspora users is reached, Chinese outbound tourists (120M) will know about Dangdi:

“China has 4x the population of the U.S. – but its consumer network has 17 times the connections (WoM spreads rapidly and broadly)”

Chinese tourists will be “the big spenders of the coming decade”, expected to exceed $500B in 2033.

This tourist segment will specifically pursue local niche experiences and products – rather than tourist landmarks and big-logos already available in China. This is exactly what Dangdi provides via. semi-self-guided tours, personalized routes, C2C recommendations, team purchase (and much more).

Step 3

180M cross-border shoppers living inside China, e-shopping outside China, is a big opportunity.

Due to high transactions costs, most Western SME brands cannot reach the World’s biggest consumer market (2027).

Dangdi is integrating a CBEC module that can open a whole new market for long-tail suppliers, reducing transaction costs, offering a D2C channel and personalized marketing packages.