BUSINESS CASE
x
x
Purpose
- a new social commerce network, focusing (first) on Chinese users outside China
x
x
x
Chinese consumers will constitute the biggest consumer market in the World by 2027
Step 1
Dangdi is first targeting Chinese diaspora users..
(60M Chinese people living outside China)
Step 2
..and will then attack the 120M Chinese outbound tourists
(the big spenders of the coming decade)
Step 3
and then connect the 180M cross-border shoppers
(virtual tourists inside China)
... by providing locally structured, high quality lifestyle knowledge, news, services, communities, recommendations, experiences and product offers
- in ONE comprehensive platform
dd
dd
-> DANGDI (当地) means LOCAL in Chinese and relates to anything exclusively belonging to a particular city, country, or region outside China
dd
KPIs
The DANGDI MAGAZINE has already reached
420,000 readers
(including 86% of all Chinese in Denmark)
Building upon this
proof-of-demand
- Dangdi is now preparing to add a mobile platform that merges
community + e-commerce + travel
Opportunity
- Dangdi represents a unique opportunity to capture a big niche market and obtain a monopoly
d
d
d
“Competition is for losers” - Peter Thiel (Zero to One)
d
